What is a private Exclusive?
Private Exclusives allow sellers to pre-market their upcoming home sale and give buyers an opportunity to prepare a competitive offer. These off-market listings are only visible to Compass agents and their qualified clients. The best part? They don’t accumulate days on market, show price history, or appear on public home search websites.
What are the benefits?
Generate Buzz
Build anticipation and early demand for your home before it officially hits the market. This pre-marketing strategy helps create urgency and interest from buyers, just like a movie trailer.
Test the Market
Avoid the negative impact from accumulating days on market and public price drops. Get feedback from qualified buyers and the Compass agents they’re working with on your aspirational listing price and positioning before launching to a broader buyer audience.
Maintain Your Privacy
Your privacy is paramount. Private Exclusives do not appear on public home search websites and are only visible to Compass agents and their qualified buyers. This discreet service keeps photos and floorplans of your home private.
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